Overview
Filterland CRM connects sales activity, accounts and reporting for a distributed sales operation.
The Challenge
Pipeline stages and customer history were invisible across the sales team.
The Solution
DevStack delivered a CRM aligned to how the team sells in the field.
Features Implemented
- Lead and account management
- Activity tracking
- Sales reporting
- Role-based access
Technologies Used
Web applicationProgressive web app
Business Results
Sales leadership now shares one view of pipeline and account history. Field reps log visits and follow-ups in the same system, and weekly reporting no longer depends on scattered spreadsheets.
Project Gallery
Lessons Learned
CRM adoption succeeds when pipeline stages mirror how reps already sell — we co-designed workflows with sales leads before build, then iterated after the first month of live usage.
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